Market trends have the ability to reshape the nutritional landscape. More than ever, shoppers are reading labels, seeking to incorporate some nutritional attributes into their diets while reducing or eliminating others. The obvious challenge is attempting to predict and satisfy ever-changing consumer behaviour patterns. However, the payoff can be well worth the effort.
Whether it’s clean label, incorporating en vogue ingredients or finding a way to connect with technology-driven consumers, opportunities abound in the marketplace. This Slide Show features information excerpted from the Market Trends and Consumer Behaviour presentations at Vitafoods Europe 2016. Click the following link to read a related Report, “European Trends in Nutritional Ingredients.”