European Trends in Nutritional Ingredients

European Trends in Nutritional Ingredients

European markets for nutritional ingredients face many forbidding challenges during 2016 but, against the "run of play," some exciting opportunities look set materialise from unexpected quarters. In fact, understanding consumer desires, looking at possibilities with new ingredient segments, and understanding the impact claims have on innovation can drive success in the new year.

The dietary supplement and functional foods areas remain vibrant in Europe; however, challenges remain, from regulatory concerns related to EFSA approvals of claims to the need for more science into new and innovative ingredients. Sectors such as probiotics and sports nutrition have consumer appeal, but finding market success will likely require more partnership with suppliers and customers to develop products that meet customer needs.

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