Vitafoods Europe
Wellma: The future of wellness manufacturing
Wellma is creating the leading customer offering for B2C companies in the nutraceutical industry – through full-range capabilities and a relentless focus on quality, speed, and flexibility.
March 19, 2024
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At a time when health and wellness are becoming ever more important in people’s lives, one company is redefining the landscape of nutraceutical manufacturing. Wellma, with its bold vision as ‘The future of wellness manufacturing’, is not just another player in the large health industry. By creating an ecosystem of the best entrepreneurial companies in Europe – each adding unique capabilities – Wellma is building an unmatched offering to customers worldwide, with a focus on high quality and flexibility.
Full product range and niche capabilities in manufacturing
Wellma's customer offering is based on its wide product range and specialised capabilities. From tablets, to powders, gels, liquids, coatings, capsules, pellets and beyond, Wellma offers a wide range of development and manufacturing services. This includes everything from R&D to production, packaging, and regulatory compliance. What makes Wellma unique is its ecosystem of niche specialists, which allow Wellma to offer the breadth of products, services, and scale expected from a large player, coupled with the depth of expertise and flexibility that are typical of smaller, focused players. This unique blend ensures that customers receive not only a wide range, but also unparalleled service, speed and innovation in each product format. Wellma can most likely offer what you demand, and provide you with leading expertise in developing and producing it.
Uncompromising quality standards
“Quality is core in everything we do, and it is our promise to our customers that we can ensure the quality of the products being produced by Wellma. In the end, people consume our products with the aim to improve their lives,” says Christian Merup, CEO at Wellma. “We only work with sites that share this commitment with us.” As all sites within Wellma hold certification standards in accordance with the Global Food Safety Initiative (GFSI), including BRC, FSSC 22000, IFS, and/or cGMP, Wellma ensures that its products always meet customers quality expectations.
Christian Merup, CEO
The power of entrepreneurial speed and flexibility
Entrepreneurial spirit is the heartbeat of Wellma. By having founders and entrepreneurs heading up each site, Wellma guarantees flexibility, short delivery times, low minimum order quantities, and personalised customer care. “In the end, this helps our customers succeed in bringing their products to customers and responding to their needs as fast as possible,” explains Merup.
Commitment to science and innovation
Innovation represents another important aspect for Wellma. “Our specialised capabilities, combined with in-house R&D labs and university collaborations, allows us to develop complex formulations tailored to our customers' needs,” the CEO continues. But innovation is not only about R&D: advanced production technology is also key in bringing complex solutions to market.
Backed by technology
Wellma’s commitment to innovation extends into the digital space, as Christian Merup emphasises: "Integrating digital technology enhances our operational efficiency, allowing us to meet customer needs more effectively and swiftly." With in-house software developers and custom-made solutions, Wellma can create more efficient processes – minimising, for instance, the time it takes for customers to receive a quote – in order to further improve the customer offering.
Growth and opportunities ahead
Wellma's journey has been marked by significant growth. This expansion has not only broadened Wellma's capabilities, but has also strengthened its proposition to customers. For entrepreneurs, joining Wellma means becoming part of a vibrant ecosystem of exceptional entrepreneurs, unlocking new opportunities for growth, collaboration, innovation, and customer offer.
As Wellma continues to expand and innovate, its vision for the future of wellness manufacturing becomes increasingly clear. By leveraging its unique blend of product range, specialised capabilities, quality focus, entrepreneurial agility, innovation, and commitment to sustainability, Wellma is not just ready for the future, but is taking a central role in shaping it. As its CEO says, “For customers and entrepreneurs alike, Wellma represents a partnership that promises not only growth but a shared journey towards making a meaningful impact on global wellness and health.”