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Ashwagandha Chronicles

Why sustainability and CSR are now a ‘must-have’ in the botanicals space [Video]

Video-Why sustainability and CSR are now a ‘must-have’ in the botanicals space [Video]

KSM-66 Ashwagandha’s unerring adherence to internationally-certified organic principles, alongside a host of impactful community-focused initiatives, demonstrate why this best-selling ashwagandha root extract brand leads the field in its commitments to both people and planet.

© KSM-66 Ashwagandha Tackling ‘leaf adulteration’ in the ashwagandha market

When it comes to environmental and ethical issues, consumer attitudes are noticeably shifting. They wish to learn more about the people and processes at the start of the supply chain, without whom many of the world’s most remarkable ingredients – including much in-demand adaptogen ashwagandha – would simply not be available.

Concurrently, tightening regulations mean that businesses across the botanicals space must increasingly understand the provenance of their ingredients, and the conditions under which they were produced.

Within such a context, this mini documentary outlines how best-selling organic ashwagandha root extract, KSM-66, is cultivated before it commences its journey to market, outlining the organic practices and corporate social responsibility initiatives that have been pillars of this leading botanical producer’s mission since inception.  

Clearly, countless brands across Europe and beyond who have chosen to incorporate KSM-66 into their formulations appreciate such efforts – alongside the opportunity to align themselves with a truly sustainable partner and equitable vision.

Check out the video here: