Vita Foods Insights is part of the Global Exhibitions Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

The Full Package

Producing eye-catching and functional packaging means balancing the needs of shelf appeal against sustainability and functionality. As manufacturers seek to differentiate their brand from a crowded field of competitors, innovative packaging solutions that communicate the product's benefits, reinforce brand identity, give a sense of personality and encourage customer loyalty are the answer to driving sales.

Mar 24, 2018

Takeaways for Your Business

• Packaging exists to protect, promote and provide information about a product.

• Features such as ease of opening and resealability influence consumer purchasing decisions positively.

• There are certain legal requirements associated with packaging and labelling.

Register to download this resource

Registering as a member of VitaFoods Insights will give you free access to premium content including digital magazines, webinars, whitepapers and more.

TAGS: News Media Assets Reports