Vitafoods Insights is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.
HomeNewsIndustry ReportThe Full Package

The Full Package

The Full Package
Producing eye-catching and functional packaging means balancing the needs of shelf appeal against sustainability and functionality. As manufacturers seek to differentiate their brand from a crowded field of competitors, innovative packaging solutions that communicate the product's benefits, reinforce brand identity, give a sense of personality and encourage customer loyalty are the answer to driving sales.

 

Takeaways for Your Business

• Packaging exists to protect, promote and provide information about a product.

• Features such as ease of opening and resealability influence consumer purchasing decisions positively.

• There are certain legal requirements associated with packaging and labelling.

 

 

Register to access this resource

Registering as a member of Vitafoods Insights will give you free access to premium content including digital magazines, webinars, whitepapers and more.

TAGS: News Media Assets Reports
Related
Despite rising inflation, consumer spending on nutraceuticals remains strong, according to recent sales figures.
Cost-of-living crisis fails to dampen soaring supplement sales
Aug 17, 2022
SSC feature.png
Sustainable supply chain – report
Oct 20, 2020
VFI_cognitive health_feature_1540x800.jpg
Boosting cognitive wellness – report
Aug 24, 2020
VFI-PRT-Clinical-0220-1200x400.jpg
Prove it: The power of clinical trials—report
Jan 31, 2020