There is growing recognition that all aspects of health are interlinked: more consumers are aware of the relationship between the gut, immunity, and brain health, while the beauty-from-within category is benefiting from a shift from an anti-ageing mindset towards a preventative approach.
October 18, 2023
![Holistic Health, part 2: Focus on digestive health and immunity [Report]](https://eu-images.contentstack.com/v3/assets/bltd5b5e8fe28aae49e/bltc6610187f53e33bd/669fa95818c5c5012f6499fb/AdobeStock_jamenpercy_314816095.png?width=1280&auto=webp&quality=95&format=jpg&disable=upscale "Holistic Health, part 2: Focus on digestive health and immunity [Report]")
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But with consumers sceptical of “magic bullet” solutions, it is not enough to make vague promises about product benefits; brands need to create multifunctional offerings with verified claims.
In this free report, we explore how brands can cater to the growing popularity of holistic approaches, looking at product innovations as well as the interplay between different health categories.
The push toward multifunctional products
Digestive and immune health
Holistic health and Covid-19
Old-school holistics
Beauty from within
Key takeaways
The Holistic health report is written in two parts that will be published throughout 2023. This is part two.
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![‘Don’t ever let someone tell you that you can’t do something, especially yourself’ – Devon Gholam [Interview]](https://eu-images.contentstack.com/v3/assets/bltd5b5e8fe28aae49e/bltcd5993383a08b8fa/67488ecfb684417dcd8265ec/Women-in-Nutrition-interview-with-Devon-Gholam.png?width=700&auto=webp&quality=80&disable=upscale "‘Don’t ever let someone tell you that you can’t do something, especially yourself’ – Devon Gholam [Interview]")
