Holistic health, part 2: Focus on digestive health and immunity [Report]

But with consumers sceptical of “magic bullet” solutions, it is not enough to make vague promises about product benefits; brands need to create multifunctional offerings with verified claims.

In this free report, we explore how brands can cater to the growing popularity of holistic approaches, looking at product innovations as well as the interplay between different health categories.

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The Holistic health report is written in two parts that will be published throughout 2023. This is part two.