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Immune health: A flourishing category fuelled by novel ingredients, strong science, and consumer demand – Report

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Bolstered by the Covid-19 pandemic, the immune health category is growing rapidly.

While recognised classics, such as vitamin C and zinc, are still firm favourites, there is growing consumer appetite for botanicals to support immune health. Growing research on the importance of the gut microbiome on immunity is also paving the way for greater product development using probiotics, prebiotics, and postbiotics.

In this free report, we look at the main drivers, ingredient innovations, and new product launches. 

Download now to discover more.

Click to read Immune Health Report

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