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COVID-19 and immunity opportunities – video

Video-COVID-19 and immunity opportunities – video

As consumers seek to make lifestyle and diet changes to boost immune health, brands must address barriers that exist in the broader market.

COVID-19 has resulted in consumers becoming more concerned about immune health, and are looking to make fundamental changes to their diets with an increased focus on functional ingredients. The industry must take steps to address concerns around nutritional supplements, while exploring new areas of innovation that boost immune health such as DNA and nutrition genetic testing. In this video presentation from Vitafoods Virtual Expo, Mike Hughes, head of research and insight at FMCG Gurus, provides new consumer market trend data including preferred delivery systems, top health concerns and more.