Across the world, people are living to an older age, but simply living longer isn't enough: quality of life matters.
![Unlocking the steps to ageing well: Pathways to longevity and a healthier life [Report]](https://eu-images.contentstack.com/v3/assets/bltd5b5e8fe28aae49e/blt0558afe734192d30/669fa93c4eb76904b5c7cba4/Happy-retired-couple_iStock-Weekend_20Images_20Inc-639868882.png?width=1280&auto=webp&quality=95&format=jpg&disable=upscale "Unlocking the steps to ageing well: Pathways to longevity and a healthier life [Report]")
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In this report, we explore various aspects related to ageing well; the importance of hormone health, sleep, exercise, maintaining muscle mass, and sleep; the role of ingredients and supplements to support these; and how brands can create products that resonate with older adults and the growing consumer base of younger generations interested in age-related products.
Download this free report to explore how manufacturers can tap into shifting consumer preferences around ageing and age-related products through successful new product development.
Introduction
‘Well-ageing’: Embracing and welcoming all life stages
Hormonal health: Not just important for reproductive years
The vital connection between exercise and longevity
The crucial role of sleep for optimal health
Future-forward nutrition: Gen Z’s appetite for life-long wellness
Key takeaways
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