Although a brief glance at any supermarket shelf shows chocolate remains a dominating product, a new report from Rabobank has found consumers globally are ditching sugar. Big Sugar may finally be losing their battle to convince us all we need to worry about fat, rather than added sugar, as consumers are adopting low-sugar diets instead of ones that focus just on fats ‘because they see sugar and refined carbohydrates as the main culprits in obesity.’ And as more shoppers shun sugar, it’s time for natural alternatives to step up.
If you’re choosing a sugar-free diet, remember: ladies on paleo need an iodine supplement. The number of people shunning carbohydrates is increasing, as global opinion of sugar drops, and an article on Food Manufacture highlights this: there are many alternative options there are for people than the traditional calorie-in vs calorie-out system, and focuses on maintaining better gut health rather than worrying about how many high-fat/high-sugar foods you eat.
Very low calorie diets will no longer be an option for consumers however, as the European Commission is introducing legislation which will effectively wipe them from the market. Prof Anthony Leeds, medical director of the European Very Low Calorie Diet Industry Group, discusses this legislation in this blog post.
There’s still a case for carbohydrates though, as Dr Susan Kleiner covers in this podcast: they’re a vital component of a healthy diet for optimal energy.