A large ageing population, with more health stressors on the immune system, has the market poised to launch much needed innovative products. As product demand changes from traditional vitamin and mineral-based products, consumers are turning to newer natural ingredients and convenient delivery systems. While probiotics remain a leader in food and beverages, other ingredients will continue to be pervasive in all other areas.
Taking a Healthy Interest in Immune Health
Although trends are constantly changing in the nutraceutical and functional food industry, immune health continues to show strong growth.