Table of Contents
Viewpoint
by Jade Sterling
Investigating Natural Alternatives to Caffeine in Sports Nutrition
by Prof Jose Calbet
Uncovering Potentially Harmful Stimulants in Dietary Supplements
by John Travis
Marketing an Active Nutrition Product to Consumers
by Clare Basely
Takeaways for Your Business
• The market is booming in Europe, with continued innovation in ingredients and finished products.
• Research shows 72 percent of consumers want industry-wide certification to ensure ingredient quality.
• Manufacturers and retailers making health and nutrition claims need to be aware of the legal requirements of marketing claims.
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