- Gummy supplements are popular amongst consumers with over 100% growth since 2011.
- The Millennial generation are great drivers of alternative delivery formats, and the sheer size of this population makes Millennials an opportunistic target for almost any industry.
- While consumers appreciate alternative formats, 57% of supplements users are concerned about absorption and efficacy.
- Advances in technology have given rise to solutions like smart packaging, delivering upkeep benefits to consumers and data insight to businesses.
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