- Sleep, stress and cognitive health are the main areas attracting the interest of nootropic businesses.
- In the botanicals space, established ingredients have cemented their place in the market but new research is paving the way for new entrants.
- There is untapped potential in complementing older ingredients with newer ones through smart formulation to drive new combinations.
- To prevent falling into the pit of fraudulent suppliers, it is essential that businesses interested in cognitive ingredients align with reputable brands, industry leaders and research bodies.
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