The starting point of good overall health is a healthy microbiota. This idea, shared more and more by health professionals and consumers alike, has brought the biotics market to the forefront. Previously, the market was focused on prebiotics and probiotics. But now, postbiotics are increasingly in the spotlight. How will these different biotics coexist in the market? What are the key benefits of postbiotics? As pioneers in postbiotics, and the manufacturer of LBiome™, Adare Biome plays a key role in this market.
Postbiotics stand out in the expanding biotics market
Today’s consumers are better informed, and they are looking for new products to improve their health. For this reason, the number of postbiotic products launched is increasing for both humans and animals across all markets, including supplements, functional foods, and beverages. Hence, the postbiotic market continues to take shape amid a wide range of possibilities.
What makes postbiotics so attractive?
Postbiotics are known to be stable, consistent, and safe, and offer significant health benefits. As a pioneer in postbiotics, the mission of Adare Biome is to increase awareness of and educate the industry about this ingredient.
In 1907, Dr Pierre Boucard, a French doctor, studied inactivated microorganisms and their positive health benefits on diarrhea. He isolated the strains and culture medium and developed Lactéol®, a pioneering treatment for diarrhea that Adare Biome continues to offer commercially. More recently, the company extended its reach, adding LBiome™ to the product portfolio; this allows Adare Biome to offer postbiotic solutions for the supplement, functional food, and beverage markets. LBiome(TM) has multiple unique benefits:
Due to its inanimate nature and to the heat treatment it undergoes during the manufacturing process, LBiome™ is highly stable. Moreover, it is consistent from batch to batch. LBiome™ is easy to standardize, transport, and store, making it convenient for manufacturers, distributors, and consumers.
Because postbiotics cannot pass into the bloodstream through the intestinal barrier, they protect consumers from the risk of antibiotic resistance genes. This makes postbiotics safe for the vulnerable, including children.
The efficacy of LBiome™ is twofold. First, it helps shield the gut from undesirable bacteria. Second, it works with the host’s own microbiome to improve gut health and immunity. The immunity and digestive health benefits of LBiome™ are scientifically supported through 50 published studies. Therefore, LBiome™ provides an opportunity for innovation in these emerging, cutting-edge markets.
What is the future of the postbiotics market?
Adare Biome has an ambitious vision for the postbiotics market. The various types of biotics (pre-, pro-, post-) will coexist in the coming years and even will be combined to symbiotics. Today, products combining prebiotics and probiotics are the most common symbiotics on the market. However, with ever increasing possibilities, expect to see new categories emerging in the next few years. Moreover, postbiotics will be used in conjunction with other ingredients that connect with contemporary consumer sensibilities in the immunity markets. Adare Biome is ready to help you design your future postbiotic products.
To learn more about postbiotics and meet our team, come visit us in booth K127 at Vitafoods 2022!