Pioneering the future of gummy supplements: Introducing GummieX™ technology

The rise of gummy supplements

In the dynamic landscape of vitamins, minerals, and supplements (VMS) products, gummies have emerged as a leading delivery format, witnessing a considerable rise in the industry, with global launches increasing by an astounding 172 per cent between 2017 and 2021, as reported by Mintel. In fact, in the United States alone, gummy product launches represented 25 per cent of total launches in 2022, underscoring the escalating demand for products in this format. According to Nutrition Business Journal’s Delivery Format Report 2022, gummies have now become the most popular supplement delivery format, reflecting their growing prominence in the market. This surge in popularity is driven by consumers seeking convenient and enjoyable ways to incorporate supplements into their daily routines. Recognising this trend, major supplement brands are actively expanding their portfolios to include top-selling gummy supplements, further fuelling the demand for innovative solutions to overcome existing challenges.

Challenges in the supply chain

Despite their popularity, traditional gummy formulations face inherent vulnerabilities, particularly when exposed to high temperatures during the stages of storage, loading, and transportation. The unique composition of gummies, comprising various agents and ingredients, renders them susceptible to melting, which not only compromises their physical appearance, but also alters their chemical properties, impacting overall product quality. A recent article by Natural Products Insider highlights the complexities involved in formulating successful gummy products, emphasising the need for specialised expertise in navigating the challenges posed by temperature fluctuations throughout the supply chain.

Introducing GummieX^™ technology

In response to these challenges, Funtrition^® has introduced GummieX^™ technology, a revolutionary solution designed to address the inherent limitations of traditional gummy formulations. By harnessing a proprietary blend of thermo-reversible and thermo-irreversible gelling agents, this technology enhances the thermal resistance of gummies, enabling them to withstand high temperatures without compromising their integrity. This breakthrough innovation not only ensures product stability throughout the supply chain, but also enhances the sensorial experience for consumers, setting a new standard for gummy supplements in the industry.

Benefits of GummieX^™

GummieX^™ technology offers a multitude of benefits for brands and consumers alike. By eliminating the need for cold chain logistics, brands can significantly reduce logistic costs and minimise time-to-market challenges, thereby enhancing their competitive edge in the market. Moreover, GummieX^™ gummies consistently meet stringent quality standards, ensuring consumer satisfaction and brand credibility. With its unparalleled efficacy and versatility, GummieX^™ technology empowers brands to innovate and expand their product offerings across various nutritional categories, catering to evolving consumer preferences and market demands.

Customer-centric approach

At Funtrition^®, innovation is driven by a customer-centric philosophy, where collaboration and feedback play a pivotal role in shaping the development of new technologies. By actively engaging with brands and listening to their unique needs and challenges, Funtrition^® ensures that GummieX^™ technology is tailored to meet the specific requirements of each partner. Whether it involves pivoting existing formulations or co-developing new products, Funtrition^® remains committed to delivering customised solutions that optimise supply chain efficiency and enhance consumer satisfaction.

The art and science of Funtrition^®

Funtrition^® takes pride in blending artistry with scientific expertise to create groundbreaking gummy formulations. Through meticulous research and development, coupled with state-of-the-art manufacturing capabilities, we push the boundaries of innovation to redefine the possibilities of gummy supplements. With a dedicated team of scientists and technologists, Funtrition^® remains at the forefront of gummy technology, driving meaningful advancements that shape the future of the nutraceutical industry.

We are a leading integrated contract manufacturer and developer of advanced gummy technologies for the global nutraceutical industry. We are expanding the power of fun, with two state-of-the-art manufacturing facilities, strategically located in USA and Colombia, and a new Inspiration Center, located at our Colombian headquarters – home to over 20 scientists and diverse technological resources. Dedicated to research & development, product Ideation, gummy design, prototyping, feasibility evaluation, process & packaging engineering, and regulatory and marketing support, we are your key partner for portfolio renovation!

Join Funtrition^® at Vitafoods Europe 2024

Unlock the potential of innovative nutritional experiences with Funtrition^® at this year’s edition of Vitafoods Europe! Visit us at stand P69, where you will be able to meet with a talented team of experts from areas such as Sales, Marketing and Research & Development, to explore our product development and contract manufacturing services, and discuss potential opportunities in innovation together.

Schedule a meeting with Funtrition^® today!