There are recognizable inconsistencies across dietary supplements. Their delivery systems have largely been modeled after those used for pharmaceuticals and confections, which were not designed to maximize the absorption of nutrients from food supplements. Consequently, many supplements fail to deliver the full benefits of their contained nutrients, contributing to consumer distrust and skepticism about the dietary supplement industry.
ConCordix, however, was specifically designed for the body. It all started when Norwegian scientists set out to unlock the secret of delivering nutrients to the body as efficiently as food. This journey led them to examine the structure of food for naturally efficient processing by the body. The result was ConCordix—a supplement that mirrors the structure of food, enabling the body to recognize and process it in the same manner to yield the optimal absorption of nutrients.
The science
This fascinating technology takes us back to the most fundamental way of receiving nutrients. ConCordix Smart Chews contain an emulsion of billions of microscopic oil droplets in each dose, which maximizes the contact surface with the gut. This increases absorption as enzymes act on the surface of each droplet. When examined under a microscope, it is clear that fats are packed similarly within a piece of salmon; it’s nature's way of efficient nutrient delivery. In contrast, a softgel contains larger globules of oil with reduced surface area for enzymes to act on, limiting nutrient absorption. This is evidenced in clinical research showing upwards of 43% greater absorption of EPA and DHA in ConCordix than softgels.
ConCordix technology can hold high payloads of oil-soluble ingredients and combine both oil- and water-soluble ingredients in the same formulation. This, coupled with the thoughtful packaging that individually seals each dose to ensure freshness, results in a product that consistently delivers the expected amount of active ingredients throughout its shelf life.
Evolving demands for health supplements in Southeast Asia
The influx of people into urban areas throughout Southeast Asia has greatly influenced the lifestyle choices and habits of the region's residents. Like many other parts of the world, a stressful and fast-paced urban environment has led to more frequent adoption of unhealthy habits among individuals. As a result, there is a growing movement to seek preventative measures to address escalating health concerns, with many individuals turning to food supplements as a way of supporting their overall wellbeing and nutritional needs.
Availability of ConCordix Smart Chews is rapidly expanding globally as the demand for trustworthy and effective supplements grows. The next generation of supplementation is now a reality, and you can experience it from 18-20 September at Vitafoods Asia in Bangkok!
Our wide range of ready-to-market formulations caters to the unique health needs and preferences of the Southeast Asian region. The winning combination of ingredients designed to deliver sought-after health benefits and the tasty chewable format offers a lifestyle-compatible solution that seamlessly integrates into daily routines.
Ready-to-market formulations
‘Eye Care’ is expertly crafted with omega-3, lutein, and zeaxanthin for superior vision support. DHA is an essential nutrient for eye health and plays a significant role in the development of healthy eyes in children. Lutein and zeaxanthin target the retina of the eye to form the macular pigment, which is vital for protecting the macula by filtering out harmful UV light from the sun and blue light from electronic devices.
‘Omega Double Boost’ is a high-potency omega-3 formulation that contains 800 mg of fish oil and delivers 640 mg of omega-3 fatty acids in one single dose. Omega-3 is credited with supporting brain function, vision, and heart health.
‘Liver Care with Choline’ is designed to promote optimal liver health. Choline is a vital nutrient recognized to facilitate efficient fat metabolism and aid the liver in removing toxins.
‘ACV Complete’ is intended to promote detoxification and deliver a boost in vitality. This formulation combines apple cider vinegar with choline to support digestion and liver function, B12 to boost energy levels, and elderberry for immune health.
Experience ConCordix Smart Chews by Vitux AS at booth J23M during Vitafoods Asia, Bangkok (18-20 September 2024). You can also find ConCordix in the event’s New Products Zone.
