The nootropic market has boomed in recent years – especially across the European and APAC regions – unsurprising given the realities of modern lifestyle. Cognitive health has conventionally targeted the ageing brain, but today's market has grown to include and address new areas. High stress, lack of concentration and low energy levels are driving consumers to take action and seek natural cognitive health solutions.
August 9, 2019
Takeaways:
Sleep, stress and cognitive health are the main areas attracting the interest of nootropic businesses.
In the botanicals space, established ingredients have cemented their place in the market but new research is paving the way for new entrants.
There is untapped potential in complementing older ingredients with newer ones through smart formulation to drive new combinations.
To prevent falling into the pit of fraudulent suppliers, it is essential that businesses interested in cognitive ingredients align with reputable brands, industry leaders and research bodies.
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