Consumers are seeking stress management, sleep quality and mental performance solutions, especially as fields such as e-gaming gain popularity, and COVID-19 accelerates existing demand.

Particular to manufacturers, it remains challenging to measure and substantiate improvements in cognitive function that meet the standards set out by regulatory authorities.

Harmonising food supplement compliance remains limited in comparison to vitamins and minerals, resulting in a complex regulatory environment, especially when targeting multiple countries or regions.

The future market has a significant opportunity in exploring the relation between immunology and mental balance as studies support the link between stress and immunity weakness.