Tapping into the power of ashwagandha [Video]

Ashwagandha can help the body and mind come into balance—an adaptogen par excellence that supports whole body wellness. Consumers today are seeking scientifically substantiated ingredients with a range of positive effects, and ashwagandha root extract fits the bill. With two benefits for the mind—addressing stress and anxiety, and supporting cognitive function—and two for the body—sexual health and physical endurance—ashwagandha meets the desires of consumers. In this video, Kartikeya Baldwa, CEO of Ixoreal Biomed, the producers of KSM-66 Ashwagandha, discusses the power of ashwagandha and discusses opportunities for brands to deliver this to consumers.