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Ashwagandha Advantage

Return to natural plant medicine with ashwagandha – report

Return to natural plant medicine with ashwagandha – report
As E.U. consumers take an increasingly proactive approach to health and wellness, this ancient adaptogen is more relevant than ever before.

In the United States, ashwagandha has become the go-to adaptogen for consumers seeking natural wellness solutions. It’s the central ingredient in cookies and smoothies, a star player in sports and brain health supplements. In Europe, adaptogens like ashwagandha are just gaining momentum, pointing to huge market opportunity.

In this special report, we take a deep dive into innovations and opportunities surrounding this adaptogenic all-star in the European market. 

You’ll find:

  • The latest scientific evidence supporting ashwagandha’s benefits.
  • How ashwagandha’s success in the U.S. market can inform European strategies to support its growth.
  • Why a focus on sustainability will be key to increased adoption throughout Europe.

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