Return to natural plant medicine with ashwagandha [Report]

In the United States, ashwagandha has become the go-to adaptogen for consumers seeking natural wellness solutions. It’s the central ingredient in cookies and smoothies, a star player in sports and brain health supplements. In Europe, adaptogens like ashwagandha are just gaining momentum, pointing to huge market opportunity.

In this special report, we take a deep dive into innovations and opportunities surrounding this adaptogenic all-star in the European market. 

You’ll find:

• The latest scientific evidence supporting ashwagandha’s benefits.
• How ashwagandha’s success in the U.S. market can inform European strategies to support its growth.
• Why a focus on sustainability will be key to increased adoption throughout Europe.