In the United States, ashwagandha has become the go-to adaptogen for consumers seeking natural wellness solutions. It’s the central ingredient in cookies and smoothies, a star player in sports and brain health supplements. In Europe, adaptogens like ashwagandha are just gaining momentum, pointing to huge market opportunity.
In this special report, we take a deep dive into innovations and opportunities surrounding this adaptogenic all-star in the European market.
- The latest scientific evidence supporting ashwagandha’s benefits.
- How ashwagandha’s success in the U.S. market can inform European strategies to support its growth.
- Why a focus on sustainability will be key to increased adoption throughout Europe.
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