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Botanicals: Biodiversity, sourcing, and impact on the industry — Video

Video-Botanicals: Biodiversity, sourcing, and impact on the industry — Video

We are exploring the botanicals market, trends, consumer demands and sustainability initiatives the nutraceuticals industry can take to bring the market to the next level.

The demand for botanical products is high and continues to rise. Consumer awareness, education about botanicals' benefits, and governmental incentives are all driving forces behind such market growth. Although a market with many underlying opportunities, the industry still faces challenges and concerns.

This Vitafoods Insights video panel discussion brings together thoughts leaders to unpack and discuss the botanicals market, covering market growth, sustainability considerations, sourcing throughout the supply chain, challenges, opportunities, innovations in the industry, and more.


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Chris Kilham
Medicine Hunter, Medicine Hunter Inc.

Chris Kilham is a consultant, author, educator and yogi. The founder of Medicine Hunter Inc., Chris has conducted medicinal plant research and sustainable botanical sourcing in over 45 countries. Chris works with companies to develop and popularise traditional plant-based food and medicinal products into market successes. These include ashwagandha, kava, maca, rhodiola, schisandra, tamanu oil, cat's claw, dragon's blood, ayahuasca, and hundreds of other plants. Chris also works to bridge worlds, regularly sharing information about other cultures through presentations and media. The New York Times calls Chris "part David Attenborough, part Indiana Jones."

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Dr David Foreman
President, The Herbal Pharmacist

David Foreman is a registered pharmacist, author and media personality known to consumers internationally as "The Herbal Pharmacist." With a pharmacy and natural medicine background, Foreman teaches integrative medicine practices. He helps consumers achieve health and vitality through his four pillars of health: diet, exercise, spirituality and supplements. Foreman is a graduate of the University of South Carolina College of Pharmacy, currently serves on the Organic & Natural Health Association's (O&N) scientific advisory board and is the author of "4 Pillars of Health: Heart Disease."

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Dr Holly Johnson
Chief Science Officer, American Herbal Products Association (AHPA)

Holly E. Johnson, PhD, is the Chief Science Officer at the American Herbal Products Association (AHPA), where she is the primary scientific resource for the organisation, providing individualised technical guidance to member organisations and helping the herbal industry use the latest science, technology and research to ensure consumers continue to have informed access to innovative, safe and effective herbal products. She is a member of the United States Pharmacopeia's (USP) Medical Cannabis Expert Panel and the AOAC International Journal Editorial Board. She also serves on the Advisory Boards of the American Botanical Council and the American Herbal Pharmacopoeia. Holly has over 20 years of experience in natural products chemistry with botanicals and spent many happy years conducting research on medicinal plants and giving courses at the University of Hawaii.

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