The European market for supplements and herbal medicinal products continues to grow, offering suppliers and manufacturers new business and product development opportunities. Ashwagandha—an herbal extract in use for over 3,000 years—is attracting interest because of its clinically backed benefits in addressing modern ailments. Successfully tapping this market, however, requires a full understanding of the European regulatory framework; the legislation that must be taken into account; the potential pitfalls; and the differences that still exist between Member States.
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