Researchers are learning more about the endogenous endocannabinoid system (ECS) and how it connects with myriad parts of the body. At the same time, hemp and cannabinoids have been studied for their ability to positively impact the ECS and related functionalities. However, there have been concerns around characterization of materials, application of research to real life, and regulatory compliance considerations, particularly linked to the status of cannabidiol (CBD). Understanding the considerations important to developing a clear path to market that offers consumers safe, efficacious and compliant products. 

This Vitafoods Insights video panel discussion brings together thought leaders to share their take on the ECS, ingredient science, and go-to-market considerations. 

Panelists

Jennifer Cooper  Director, Leadpoint Solutions 

Jennifer Cooper has spent more than 25 years in consumer healthcare, including supplement, food and over-the-counter drug companies. She has held senior science roles at companies in the US and Europe. She has consulted on products and business development projects in North America, Europe, Mexico and Asia and has lectured all over the world at supplement and drug conferences.

David Pineda. Managing Director, DPE International Consulting

With a Law degree by the University of Deusto, Bilbao, Spain and a master’s in European Community Law and Comparative Law by the University of Maastricht, The Netherlands, David Pineda Ereno has over 14 years of experience providing strategic and regulatory advice to companies, trade associations and government bodies in the food, nutrition and health arena at national, regional and international level in Asia, Europe, Latin America and the Caribbean and the USA. This also includes his expertise in regulatory harmonisation processes in international organisations such as the Codex Alimentarius Commission, in the notification processes of regulations to the World Trade Organisation and in the development of international policies on health and nutrition such as the World Health Organisation and the Panamerican Health Organisation. 

Mariko Hill  Global innvoation manager, Gencor Pacific 

As an international athlete with knowledge in the field of Exercise & Nutrition, Mariko Hill has a particular interest in the impact of nutrition and proper sleep on performance and recovery. As Global Innovation Manager at Gencor Pacific, Mariko is responsible for product development, sales & marketing strategy, and business development. She led Gencor’s Sports & Active Nutrition portfolio for the international market

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