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Shoden® Ashwagandha: Achieving wellness via Withano-glycosides and science [Video]Shoden® Ashwagandha: Achieving wellness via Withano-glycosides and science [Video]

The market for ashwagandha has skyrocketed in recent years, as consumer awareness grows around the myriad benefits of this remarkable adaptogenic botanical. Amidst the new gold rush, how can formulators ensure the safety and efficacy of their selected ashwagandha extract?

January 23, 2025

FoodTALKS sits down with Dr Benny Antony, joint managing director of Arjuna Natural, to learn more about one of the firm’s flagship products, Shoden® Ashwagandha. With over 350 million doses of the extract consumed since 2016, the discussion touches upon Shoden®’s standardised high potency (an industry leading 35% concentration of Withano-glycosides) and bioavailability, alongside the clinical trials demonstrating the extract’s therapeutic effects, and the all-important quality assurances that highlight Shoden® as the smart choice in meeting today’s consumer expectations for naturally-sourced, science-backed health and wellness ingredients.

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