As formulators across the EU see the value in integrating Ashwagandha (Withania somnifera Dunal)—a powerful Ayurvedic botanical—into unique formulations, questions arise regarding supply chain. Addressing key considerations up front when selecting a supplier and ingredient can ensure delivering consumers a quality, consistent product.
July 17, 2020
Sponsored by KSM-66: Ashwagandha
Takeaways For Your Business
An investment in research as well as transparency around the results and ensuring the use of appropriate populations underscores the ability to make substantiated claims that meet regulatory requirements.
Issues of quality control, production oversight, supply chain and distribution are among the other key considerations to address.
Ixoreal Biomed’s KSM-66 Ashwagandha is a case in point, as the ingredient and company can be assessed against all nine factors called out for their importance in the decision process.
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