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Return to natural plant medicine with ashwagandha [Report]

As E.U. consumers take an increasingly proactive approach to health and wellness, this ancient adaptogen is more relevant than ever before.

October 16, 2020

1 Min Read
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In the United States, ashwagandha has become the go-to adaptogen for consumers seeking natural wellness solutions. It’s the central ingredient in cookies and smoothies, a star player in sports and brain health supplements. In Europe, adaptogens like ashwagandha are just gaining momentum, pointing to huge market opportunity.

In this special report, we take a deep dive into innovations and opportunities surrounding this adaptogenic all-star in the European market. 

You’ll find:

  • The latest scientific evidence supporting ashwagandha’s benefits.

  • How ashwagandha’s success in the U.S. market can inform European strategies to support its growth.

  • Why a focus on sustainability will be key to increased adoption throughout Europe.

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ReportsSponsored ContentAshwagandha Chronicles
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