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Performance partners: Why sports nutrition leader ESN trusts KSM-66 to deliver [Interview]Performance partners: Why sports nutrition leader ESN trusts KSM-66 to deliver [Interview]

Aligning product development with the latest scientific research and consumer needs, ESN has earned its global reputation as a trusted name in sports nutrition. Nicolas Lother, Chief Product Officer, tells us why ESN trusts leading branded botanical KSM-66 Ashwagandha to deliver for his company and its army of active customers.

Sarah Pursey, Senior Content Editor

January 16, 2025

4 Min Read
Performance partners: Why sports nutrition leader ESN trusts KSM-66 to deliver
Courtesy ESN

Growing at a CAGR of 6.7% from 2023 to 2032, and set to reach a value of US$78.3bn by the end of that forecast period, the global sports nutrition market is positively powering ahead.1

One company that anticipated the impressive future prospects of this segment early on, and who has since developed into a global powerhouse in the field is ESN (Elite Sports Nutrition).

Founded with the vision of creating top-quality sports nutrition products with good value for money, and inspired by the needs of professional athletes, ESN is today Germany’s leader of the pack, with an impressive presence in markets across the world. “Over the years, we’ve combined our passion for innovation with rigorous science to develop premium solutions that not only meet but exceed the expectations of our consumers,” notes Nicolas Lother, Chief Product Officer, who adds that safety and quality are “non-negotiable” for ESN.

Certainly, in a segment of the health and wellness industry upon which measurable results and enhanced performance arguably matter more than most, rigorous science is indeed a prerequisite for sports nutrition brands today. In fact, a recent survey by FMCG Gurus revealed that 69% of global consumers find scientific claims important when choosing sports nutrition products.2

What does this mean for brands? To combat scepticism, brands active in this space must use clinically proven, scientific evidence to support their product’s health claims – and that means using clinically proven ingredients that hold up to scrutiny. It is within this context that ESN has long partnered with KSM-66 – the world’s best-selling and most clinically backed organic ashwagandha root extract on the market today.

Vitafoods Insights caught up with ESN’s Lother to learn more about this winning partnership between ESN and Ixoreal Biomed, the manufacturer of KSM-66 – and how the remarkable attributes of this leading ashwagandha root extract effectively support the nutrition and performance goals of today’s elite athletes, and the recreationally active alike.

How did your company first discover KSM-66 Ashwagandha root extract?

“At ESN, ‘science-backed ingredients that deliver proven effectiveness’ is a key pillar of our philosophy. We discovered KSM-66 Ashwagandha through its strong reputation as the most researched ashwagandha extract available, backed by solid clinical studies. Its active compounds mirror the benefits of the natural root, allowing us to stay true to nature while prioritising the wellbeing of our consumers.”

How does your brand incorporate KSM-66 into its portfolio, and what specific benefits does this ashwagandha root extract provide for those products?

“We’ve incorporated KSM-66 Ashwagandha into our product Ashwa+, featured in our premium supplement line. This innovative formula combines KSM-66 with an anti-stress nutrient complex to holistically support the body’s stress management. It’s the ideal solution for managing the stress hormone cortisol, but also [for reducing] oxidative stress, and supporting nervous system and psychological function. [It’s] perfect for athletes facing intense workouts, but also for anyone with a busy lifestyle.”

“Currently, key trends in sports nutrition include a focus on recovery, hormonal balance, and stress management. KSM-66 Ashwagandha directly addresses those areas by reducing cortisol, which results in better sleep quality, increased testosterone levels, and overall better recovery and quality of life. Those benefits are essential for athletes and active people looking to optimise recovery and overall performance.”

Consumers today are more informed and more connected – and they demand solid scientific evidence from brands to back up sports nutrition claims. What does KSM-66 deliver for ESN in that respect?  

“KSM-66 allows us to confidently meet the expectations of informed consumers by providing scientifically validated benefits. With its quality backed by numerous clinical studies, it perfectly aligns with ESN’s mission to portray and deliver excellence through evidence-based products.”

Broadly speaking, what were the main factors in ESN choosing KSM-66 over other ashwagandha extracts?

“Our choice of KSM-66 was driven by its unmatched quality, bullet-proof safety, reliable supplier co-operation, and robust scientific validation. It fits seamlessly with our values of innovation and our mission to offer science-driven solutions that resonate with our consumers.”

What are the most important reassurances for you when it comes to the safety and quality of KSM-66?

“Safety and quality are non-negotiable at ESN. KSM-66 meets our stringent internal quality checks and adheres to all European standards. Its active compounds replicate the natural root, ensuring our consumers receive a product that is both safe and effective.”

Looking ahead, do you see scope for expanding ESN’s product range to incorporate KSM-66 into any further Sports Nutrition innovations?

“Absolutely. At ESN, we’re excited about exploring further collaborations with KSM-66 to integrate its benefits into future product innovations. As we continue to innovate, we look forward to introducing more solutions that enhance the performance and wellbeing of our consumers.”

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References

1. Allied Market Research - Sports Nutrition Market Size, Share | Forecast to 2032

2. ‘FMCG Gurus: Active Nutrition vs Sports Nutrition’ report, 2022. FMCG Gurus

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About the Author

Sarah Pursey

Senior Content Editor, Informa Markets

Sarah Pursey is Senior Content Editor. Having amassed over 15 years’ experience across the international B2B editorial space, and formerly Director of an F&B trade publication business, Sarah highlights the oft-inspiring journeys behind successful brands and breakthrough innovations. Through a commercial lens, her passion lies in championing developments that drive down waste, enhance nutritional outcomes, and advance equitable growth.

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