“As WEIDER Germany, we’re always in close contact with our mother company in the United States. They’ve long used KSM-66 Ashwagandha in their very successful male wellness/performance formula ‘WEIDER Prime’. Many years ago, we started selling a European version of this product here in Germany too, so this is when we first used KSM-66. Back then, ashwagandha wasn’t that well known, so you could say we were ahead of our time in terms of incorporating the extract into our product.”

“Due to our company’s long-term use of KSM-66 Ashwagandha as a key ingredient, we’ve built a very strong partnership with its manufacturer Ixoreal Biomed over the years. Here in Germany, we first learned about KSM-66 through our US colleagues, and we therefore effectively inherited that great relationship.

“Our partners at Ixoreal are very supportive, and we put huge trust in their high-quality standards. There’s really nothing more we could ask for in a supplier and partner, so using another ashwagandha brand never crossed our mind. Apart from that, KSM-66 Ashwagandha root extract is backed by the most research, which also definitely plays a role!”

“We currently offer three products that incorporate KSM-66 Ashwagandha. The first is our ‘Mega Mass Caps’, a muscle builder/recovery product, which is a nice add-on to our legendary ‘Mega Mass Weight Gainers’. Next to the KSM-66 Ashwagandha – which is intended to lower cortisol post-exercise, as well as improving certain performance parameters – the product also contains recovery promoting tart cherry extract, epicatechin, L-leucine and ß-HMB.

“Just recently, we also launched two pure ashwagandha products: ‘Ashwagandha Professional’ contains KSM-66 in combination with vitamin C, magnesium and an absorption-enhancing ingredient. And ‘Ashwagandha Sleep’ combines KSM-66 with natural L-theanine from green tea, glycine, and the popular sleep-aid melatonin.”

“At WEIDER, our goal is to offer the highest quality and most effective sports nutrition items to our customers. We follow the vision of our company’s founder, Mr Joe Weider, whose goal has been to improve the health, performance, and wellbeing of humanity by promoting regular exercise, a balanced diet, and quality sleep/relaxation.

“When it comes to ashwagandha, there’s no way around KSM-66 as a focal point. The extract is proven to be safe and very effective. We know that – and more and more consumers are becoming aware of that too. Just like we do, they know that KSM-66 Ashwagandha is a high-quality extract that you can trust. Therefore, showing the KSM-66 logo on the product label effectively functions like a quality seal.”

“Our ‘Mega Mass Caps’ have been very well received by consumers. The product is highly versatile and can be used by both recreational and professional athletes. It has been designed to be more sports and performance oriented, and we’ve received only highly positive feedback so far.

“Elsewhere, our ‘Ashwagandha Professional’ and ‘Ashwagandha Sleep’ products are targeted more towards health-conscious people who live an active lifestyle. Nevertheless, many athletes also swear by these two products. As both products were only launched about one month ago, it’s obviously too early to tell – but the feedback is great, and the numbers look promising so far.”

“As we’ve just recently launched two new products with KSM-66 Ashwagandha, there are currently no plans for another launch in the near future. However, as this leading extract is pleiotropic (ie, producing multiple beneficial effects), new doors might open soon – who knows!”