The exclusive online session outlines the quality assurances that formulators should be seeking from their ashwagandha supplier, highlighting the importance of purity testing throughout all processes, and pointing to ‘leaf adulteration’ as a practice of growing concern across the industry.
With market leader KSM-66 converging 4,000 years of Ayurvedic tradition with modern technology and extensive research, this dedicated webinar will explain why the world’s most certified and clinically-studied branded botanical stands at the forefront of ashwagandha’s global advancement across myriad application areas – and not least, when it comes to safety.
We will be joined by nutritional expert Lisa-Maria Muellner, MSc, who leads the supplement development team at Austria-headquartered RINGANA GmbH, to explore the safety, science, and sustainability aspects that make KSM-66 Ashwagandha such a compelling proposition for quality-focused European brands like hers.
The webinar will:
Describe why today’s informed and connected consumers seek transparency on the provenance, purity and safety of the bioactives they consume.
Outline how vertical integration has enabled KSM-66 Ashwagandha to gain full control over its entire production, and been central in it achieving more accreditations than any other branded botanical on the market.
Examine the evidence behind regulatory changes in certain European countries, debunking “flawed” reports on ashwagandha, and exploring countless studies that support the safe, effective use of world-leading brand KSM-66.
Raise awareness of ‘leaf adulteration’ as a pervasive challenge in the broader ashwagandha market, with scant evidence surrounding the efficacy/safety of inferior aerial parts of the plant for internal consumption.
Highlight the admirable environmental and social initiatives in which KSM-66 has invested over the years, from internationally certified organic farms, to schools and hospitals, and an enduring support for female economic empowerment.
Explore gold-standard clinical trials that highlight the myriad interrelated benefits and high-growth application areas that make KSM-66 today’s adaptogenic ally for life.
Speakers:
Lisa-Maria MüllnerTeamlead Development Supplements, RINGANA
MSc, leads the supplement development team at RINGANA GmbH. She is an expert in plant-based nutrition with a study background in nutritional therapy, sustainable food management, and an ongoing PhD in medical research. When developing products, she and her team thrive on integrating innovation, legal compliance, effectiveness, and sustainability.
Sarah PurseySenior Content Editor, Informa Markets
Sarah Pursey is Senior Content Editor at Informa Markets for the Food and Nutrition portfolio. Having amassed over 15 years’ experience across the international B2B editorial space, and formerly Director of a food & beverage trade publication business, Sarah’s content highlights the oft-inspiring journeys behind successful brands and breakthrough innovations. Through a commercial lens, her passion lies in championing developments that drive down waste, enhance nutritional outcomes, and advance equitable growth.