Ashwagandha (Withania somnifera Dunal) is a popular botanical that has been used in Ayurveda, the 5,000-year-old system of medicine in India, as a rejuvenative and daily tonic for centuries. Also known as the ‘Prince of Herbs,’ the root extract of this powerful adaptogen contains a range of phytochemicals with benefits to the body and the mind. Explore the traditional science, recent research and new applications that can bring the benefits of ashwagandha to today’s busy consumers.
May 29, 2020
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Takeaways For Your Business
• Ashwagandha root extract contains a range of phytochemicals, best delivered in a full-spectrum product to mirror its traditional use.
• Studies show the benefits of ashwagandha root extract for stress and cognitive health, in bolstering sports performance, for sexual function and more.
• Exploring new ways to deliver ashwagandha root extract—in foods, beverages or sports nutrition products—can expand the market to new groups of consumers.
