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‘Crushing it’, naturally: The science backing ashwagandha for sports nutrition success [Report]‘Crushing it’, naturally: The science backing ashwagandha for sports nutrition success [Report]

How do brands gain a competitive edge in sports and active nutrition, when science-backed natural supplements are in demand? This new report reveals the impressive clinical trials demonstrating ashwagandha’s powerful performance in this booming segment, with one clear winner emerging.

Sarah Pursey, Senior Content Editor

January 21, 2025

2 Min Read
‘Crushing it’, naturally: The science backing ashwagandha for sports nutrition success [Report]
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Once a niche category, sports nutrition is now emphatically stepping into the mainstream, with the full spectrum of consumers – from elite athletes and avid gym goers, through to healthy agers looking to maintain an active lifestyle – all seeking to achieve their personal best.

Projected to expand at 6.7% CAGR from 2023 to 2032, and reach a global valuation of US$78.3 billion by the end of the forecast period1, the global sports and active nutrition market is clearly flourishing.

Yet it’s also an increasingly competitive space, with connected consumers today seeking out efficacious products backed by science to deliver measurable improvements in performance. To combat scepticism, brands must use scientific evidence to support their product’s health claims – and that means using clinically proven ingredients. 

Ashwagandha has fast emerged as a star ingredient of the natural sports nutrition space. And leading ashwagandha root extract KSM-66 – the subject of more clinical studies than any other branded botanical on the market today – is the star performer in this category.

In this exclusive report, you will gain insights on:

  • Impressive trial highlights focused on cardiorespiratory endurance, strength, and recovery.

  • Studies on male subjects showing how KSM-66 boosts levels of testosterone – a hormone that supports development of muscle mass and strength.

  • How supplementation of the ashwagandha root extract effectively supports weight management through stress reduction, reducing food cravings, body weight, and BMI.

  • The role of mental performance in professional sports conditioning today – and the clinical trials demonstrating KSM-66 Ashwagandha’s role in enhancing cognitive functioning and mood.

  • How enhanced sleep quality plus reduced stress are linked to improved competitive success in sports – alongside studies that show KSM-66 Ashwagandha promotes sleep, whilst reducing anxiety and levels of cortisol.

  • The key anti-doping assurances that athletes need, and the key quality assurances that active consumers of all stripes are seeking out.

  • A case study on how and why a leading European brand incorporates KSM-66 into a number of its popular sports nutrition formulations. 

Download the report here

References

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About the Author

Sarah Pursey

Senior Content Editor, Informa Markets

Sarah Pursey is Senior Content Editor. Having amassed over 15 years’ experience across the international B2B editorial space, and formerly Director of an F&B trade publication business, Sarah highlights the oft-inspiring journeys behind successful brands and breakthrough innovations. Through a commercial lens, her passion lies in championing developments that drive down waste, enhance nutritional outcomes, and advance equitable growth.

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