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Gillian Fish

Founder & CEO, The 6AM Agency

Gillian Fish is the Founder of The 6AM Agency and author of Resilience: Body, Mind, Soul (2020) and Good + Well: 25 World Experts Share their Secrets to Wellbeing (Feb, 2017).

Gillian is acknowledged as one of Australia’s foremost experts in integrated Wellbeing & Good Living communications across earned, owned and paid, having worked with some of the world’s leading brands in evidence-based wellbeing including Raw Materials, Organic, Sustainable, Complementary Therapies, OTC, Fitness, Nutrition and Beauty across earned and owned.

With a deep passion and sense of purpose for Wellbeing & Good Living communications, Gillian founded The 6AM Agency in 2002 which today services local and international clients delivering fully integrated creative communications utilising data-driven insights for creativity, Social and PR in an audience-first, mobile-driven world.

Gillian has an astute understanding of the evidence-based Wellbeing Health Model, which she defines as an evolution from ‘sickness’ to ‘wellness’ with a record for delivering smart, earned-centric, social by design campaigns for experts, brands and raw material suppliers, across VDS and Beauty, which are known to have delivered significant results for clients.

With an extensive Wellbeing network, Gillian is proud to work with some of the world’s leading Preventive Health & Wellbeing key opinion leaders and influencers.

A former magazine editor, her passion for story-telling, coupled with a deep a deep sense of Purpose and an understanding of the fundamental drivers of good health at their root cause, bring valuable insights to her clients’ campaigns. 

Gillian regularly travels to international communications and industry/sector conferences in order to advance the knowledge of the agency and bring the most relevant, cutting edge tools and tactics to client campaigns.

Understanding how to pull the social and PR levers concurrently to distribute the brand story, are fundamental to creating success.

The 6AM Agency and Igloo’s clients extend across the globe from Australia to the United States and Japan.

Gillian’s Recent activity