This site is part of the Global Exhibitions Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.

Informa

Podcast: Neuroscience and Brand Positioning

Podcast

by Jade Mitchell-Ross -

Experiences leave their mark on the brain… literally. Baroness Greenfield explains how brands and digital advertising can actually shape our brains and how food and drink businesses can influence their consumers. Conveying taste and smell to a 'screen generation' comes with obvious challenges, but companies can communicate their messages in various ways by 'synergising the senses.'