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Branding That Speaks to Consumers


by Jade Mitchell-Ross -

Consumers today are more knowledgeable about health and nutrition and are looking for solid evidence backing a product's efficacy. Dr Elke de Clerck, product and business development manager for Peptan, Rousselot, believes it is the ingredient supplier's responsibility to make sure their ingredient brand not only speaks to consumers, but also informs them to make the right decision, based on the strong science behind a product's claim.