European Supplements Shape Up

European Supplements Shape Up

Despite reaching maturity in many regions, the European food supplements market continues to evolve in terms of positioning, formats and distribution channels. Targeting informed consumers and specific health concerns, manufacturers are shifting traditional boundaries and creating new opportunities for growth. Report takeaways include: * Both ends of the age spectrum offer growth potential for senior- and paediatric-specific formulations; * More traditional vitamin and mineral food supplements are being augmented with functional ingredients; * Establishing effective distribution networks should be undertaken concurrent with regulatory approval.

Editor's Take

There are many opportunities across the European market for food supplements, particularly for companies willing to explore new niche areas and meet consumer desires. However, being mindful of the differences in regulatory requirements and demographic shifts is necessary to realise success.

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TAGS: News Reports