The Full Package

The Full Package

Producing eye-catching and functional packaging means balancing the needs of shelf appeal against sustainability and functionality. As manufacturers seek to differentiate their brand from a crowded field of competitors, innovative packaging solutions that communicate the product's benefits, reinforce brand identity, give a sense of personality and encourage customer loyalty are the answer to driving sales.

Takeaways for Your Business

• Packaging exists to protect, promote and provide information about a product.

• Features such as ease of opening and resealability influence consumer purchasing decisions positively.

• There are certain legal requirements associated with packaging and labelling.

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