Heart Health: At the Heart of the Market

Heart Health: At the Heart of the Market

While good heart health means more than just the prevention of severe cardiovascular disease, hypercholesterolemia is a real threat to public health in Europe, and natural ingredients combating high cholesterol levels are gaining popularity.

With cardiovascular disease accounting for 45 percent of all deaths in Europe, it's no surprise heart health consistently ranks as one of consumers' top five health concerns. New product launches aimed at cardiovascular health have been increasing steadily, but consumers recognise the need for authorised health claims, and the potential cost savings of nutritional interventions.

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