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The scope of healthy ageing is broadening, going beyond the absence of disease towards optimised physical health. Consumers are increasingly aware of the importance of engaging in healthy behaviours consistently to fight the onset of degenerative health issues. As such, they are embracing nutrition and supplementation, opening a vast opportunity for product developers and marketers.

Table of Contents


Equipping Consumers for Life
by Jade Mitchell-Ross

A Positive Outlook for Women and Healthy Ageing
by Carolina Ordonez

The Gut: The Secret to Longevity 
by Dr. Bejit Ideas

Takeaways for Your Business

• Most health problems in older age can be prevented or delayed by engaging in healthy behaviours.

• Women over 65 are the fastest-growing segment in healthy ageing.

• Japanese longevity is often attributed to a diet including a variety of fermented foods.